The Core Pilates

Core Pilates wanted to stand out by emphasising the technical, anatomical side of their practice. The goal was to build a brand that resonated with pilates regulars while remaining accessible to beginners.

I designed a custom work mark as a powerful logo, along with a refined colour palette that translated into a strong visual identity.

A brand is only as strong as its weakest touchpoint.

I carried the Core Pilates identity into the digital space by designing a website that mirrors the studio’s precision and a social media framework that maintains a high-end aesthetic. This cross-channel consistency ensures that every interaction, from a double-tap on Instagram to a class booking on the site, feels like a singular, premium experience